The Problem-First Positioning Prompt
Stop selling “writing.” Start selling relief.
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Nobody wakes up craving a ghostwriter.
They wake up annoyed that their best ideas die in meetings, their competitors are getting attention, and their LinkedIn page looks like it was abandoned during a fire drill.
This prompt helps you stop pitching a service and start naming the problem your client already feels.
Turn vague writing services into a sharp buyer pain.
Translate “I write content” into “I solve this expensive visibility problem.”
Position your offer around the client’s frustration, not your task list.
Create language that makes prospects think, “Yes. That’s exactly my problem.”
Build a cleaner bridge between pain, solution, and paid offer.
Because once the client recognizes the problem, the service stops sounding optional.
Use this prompt before rewriting your bio, offer page, sales post, cold DM, or discovery-call opener.
How to use this prompt:
Use this prompt when your ghostwriting offer feels too generic, too task-based, or too easy to compare against cheap writers. Fill in the placeholders with your target client, your writing deliverable, and the business outcome you help create.
Be specific about the client type you serve.
Do not lead with the deliverable first.
Include the real frustration your buyer experiences.
Let the prompt generate multiple positioning angles.
Choose the angle that feels the most painful, specific, and easy to repeat.
The goal is not to sound clever. The goal is to make the buyer feel diagnosed.
The Prompt:
You are a premium ghostwriting positioning strategist.
Your job is to help me reposition my ghostwriting offer so it leads with the client’s problem before introducing my service.
Write in a persuasive, conversational, slightly punchy style. Make the copy clear, specific, and buyer-aware. Avoid generic phrases like “high-quality content,” “engaging posts,” or “help you grow your brand” unless they are made specific.
Here is my information:
Target client: [INSERT TARGET CLIENT TYPE]
Current offer: [INSERT WHAT YOU CURRENTLY SELL]
Primary deliverable: [INSERT DELIVERABLE, EX: LINKEDIN POSTS, NEWSLETTER, ARTICLES, SPEECHES]
Client’s current pain: [INSERT WHAT THEY STRUGGLE WITH]
Client’s desired outcome: [INSERT WHAT THEY WANT]
Reason they have not solved it yet: [INSERT OBSTACLE, EX: NO TIME, NO STRUCTURE, NO CLEAR POV, NO CONSISTENCY]
My unique approach: [INSERT YOUR PROCESS, METHOD, OR DIFFERENTIATOR]
Tone of voice: [INSERT TONE, EX: DIRECT, WITTY, PREMIUM, WARM, BOLD]
Create the following:
1. A clear “problem-first” positioning statement using this structure:
“I help [TARGET CLIENT] who [PAINFUL PROBLEM] turn [RAW MATERIAL] into [VALUABLE OUTCOME] without [COMMON OBSTACLE].”
2. Five alternative versions of that positioning statement:
- One direct
- One premium
- One punchy
- One empathetic
- One contrarian
3. A list of 10 painful problems this client likely recognizes before they recognize they need a ghostwriter.
4. A list of 10 phrases I should stop using because they make my offer sound like a commodity.
5. A list of 10 stronger phrases I can use instead that frame the business problem more clearly.
6. A short sales paragraph that starts with the client’s pain, then introduces my ghostwriting service as the obvious solution.
7. A LinkedIn post I can publish to teach this positioning idea publicly and subtly attract clients.
8. A final recommendation explaining which positioning angle is strongest and why.
Keep the output practical, specific, and ready to use.What to expect after running this prompt:
You should get a clearer, sharper way to explain your ghostwriting offer without sounding like another person selling “content help.” The output should help you move from task-based positioning to problem-based positioning, which makes your service easier to understand, easier to refer, and easier to price.
A stronger one-sentence offer.
Better language for your bio, website, or sales posts.
Clearer client pain points to use in content.
A cleaner way to explain why your work matters.
More confidence describing your service without overexplaining.
Run it, steal the best line it gives you, and make that line impossible to misunderstand.
Chat soon.
Roger
P.S.
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