The Category Naming Prompt
Stop sounding like “writing help” and start sounding like the obvious solution.
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Give Your Service A Name Before The Market Gives It A Discount
There is a terrible little phrase that ruins ghostwriters before the sales call even starts: “I help with content.” Wonderful. So does a calendar app, a sleepy intern, and a guy on the internet charging eleven dollars and a sandwich.
This prompt helps you name the specific category you play in so clients can understand what you do, who it is for, and why it matters.
It turns vague service language into a memorable category name.
It helps define the buyer, the pain, the outcome, and the delivery method.
It creates positioning language prospects can repeat after one conversation.
It separates your offer from generic freelance writing.
It frames your work as a specialized solution, not a pile of drafts.
Run this when your offer sounds useful but forgettable, because forgettable offers do not get referred. They get nodded at politely and buried under “circle back next quarter.”
How to use this prompt:
Use this prompt when you want to turn a vague ghostwriting service into a clear named category. Fill in the placeholders with your current service idea, ideal client, deliverable, and the problem you solve. The more specific your inputs, the sharper the category language will become.
Start with your current plain-English service description.
Add the exact type of client you want to serve.
Name the painful problem they already recognize.
Include the asset you create, such as posts, newsletters, articles, scripts, or speeches.
Use the output to update your bio, offer page, outreach, sales calls, and content topics.
After you run it, pick the category name that feels easiest to explain out loud. If a stranger cannot repeat it after hearing it once, it is not a category yet. It is a fog machine with invoices.
The Prompt:
You are a premium ghostwriting positioning strategist who helps writers create named categories for their services.
Your job is to help me stop sounding like a generic writer and start sounding like the obvious specialist for a specific buyer with a specific problem.
Here is my current service idea:
Current service description: [INSERT CURRENT SERVICE DESCRIPTION]
Ideal client: [INSERT IDEAL CLIENT TYPE]
Client’s urgent problem: [INSERT PAINFUL PROBLEM]
Main deliverable: [INSERT DELIVERABLE]
Desired client outcome: [INSERT OUTCOME]
Platform or channel: [INSERT PLATFORM OR CHANNEL]
My process or unique method: [INSERT PROCESS, METHOD, OR APPROACH]
My proof or credibility: [INSERT RELEVANT EXPERIENCE, RESULTS, OR SKILL]
Words I want to avoid: [INSERT GENERIC WORDS TO AVOID]
Tone I want the category to convey: [INSERT TONE: premium, direct, clever, strategic, simple, etc.]
Create a named category for my ghostwriting service.
Follow this structure:
1. Diagnose why my current positioning sounds generic, unclear, or easy to compare.
2. Identify the strongest buyer pain my category should be built around.
3. Create 10 possible category names.
4. For each category name, include:
- Category name
- One-sentence explanation
- Who it is for
- What problem it solves
- Why it sounds different from generic writing help
5. Choose the top 3 strongest category names and explain why they work.
6. Write a simple positioning sentence using this format:
“I specialize in [CATEGORY NAME] for [IDEAL CLIENT] who want to [DESIRED OUTCOME] without [PAINFUL TRADEOFF].”
7. Write 5 alternate versions of the positioning sentence:
- Clear and direct
- Premium and strategic
- Casual and conversational
- Bold and contrarian
- Simple enough for referrals
8. Define the opposite of my category by explaining what my service is NOT.
9. Give me 5 content ideas I can publish to teach the market why this category matters.
10. End with a final recommendation: the category name I should test first and why.
Write with punch, clarity, wit, and commercial sharpness. Make it useful, not cute. The category should sound like something a real client would understand, remember, and pay for.What to expect after running this prompt:
You should get a set of category names, positioning sentences, and market-facing explanations that make your ghostwriting service easier to understand and sell. The strongest output will usually connect one buyer, one painful communication problem, one deliverable, and one desirable outcome.
A clearer way to describe what you do.
Stronger language for your bio, website, and outreach.
A named category that makes your service feel more premium.
A cleaner contrast between your work and generic writing help.
Content ideas that help educate prospects into demand.
The real win is not just a clever name. It is giving the buyer a simple way to say, “Oh, that’s what I need.”
Chat soon.
Roger
P.S.
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