The Buyer Sentence Builder
Stop attracting attention from everyone and start sounding hireable to someone.
Most writers are walking around with a fog machine for a bio. “I help brands tell stories.”
Terrific.
So does every intern with Canva and a ring light.
The problem is not that you lack skill.
The problem is your buyer can’t see themselves in your sentence, so they stroll right past you like you’re handing out coupons for a restaurant they don’t eat at.
It identifies the specific person who has the money, urgency, and reason to hire you.
It separates audience language from buyer language.
It clarifies the expensive problem your service solves.
It turns your positioning into a reusable “I help” sentence.
It gives you sharper variations for bios, posts, landing pages, and outreach.
The prompt is built around the idea that clients are not buying “writing.”
They’re buying the right words for their niche, their problem, and their desired outcome.
One sentence can make you sound like a commodity — or like the obvious choice.
How to use this prompt:
Use this when your positioning feels too broad, too clever, or too audience-focused.
Paste in your current bio, target market, service, offer, and any messy thoughts about who you want to serve, then let the prompt pressure-test whether you are speaking to followers or buyers.
Use placeholders where you are unsure.
Include the type of client you want, not just the audience you enjoy.
Add any industries, offers, or formats you are considering.
Run the output through the prompt more than once if your first answer still feels vague.
Pick the sentence that sounds easiest for a buyer to repeat.
The best result usually comes when you are willing to be more specific than feels comfortable.
The Prompt:
You are an expert ghostwriting positioning strategist.
Your job is to help me create a clear, commercially useful Buyer Sentence for my ghostwriting offer.
A Buyer Sentence defines who pays me, what problem they have, what outcome they want, and how I help them get there.
Use this input:
Current positioning/bio:
[PASTE CURRENT BIO OR POSITIONING]
Who I think I want to serve:
[DESCRIBE TARGET CLIENT]
Type of ghostwriting I offer or want to offer:
[DESCRIBE SERVICE: LINKEDIN POSTS, NEWSLETTERS, ARTICLES, BOOKS, EXECUTIVE CONTENT, ETC.]
Industry or niche I’m considering:
[DESCRIBE INDUSTRY/NICHE]
Problems my ideal client has:
[LIST CLIENT PAINS]
Outcomes my ideal client wants:
[LIST DESIRED OUTCOMES]
Proof, experience, or credibility I can use:
[LIST RELEVANT BACKGROUND, RESULTS, CLIENT TYPES, OR SKILLS]
My preferred tone:
[DESCRIBE TONE: PREMIUM, DIRECT, WITTY, EXECUTIVE, WARM, BOLD, ETC.]
Create a Buyer Sentence for me using the following process:
1. Diagnose whether my current positioning speaks to followers, readers, vague audiences, or actual buyers.
2. Identify the most likely paying buyer from my input.
3. Name the expensive problem this buyer already understands.
4. Clarify the business or reputation outcome they would pay for.
5. Turn the idea into a sharp positioning sentence.
Give me the output in this format:
## Buyer Diagnosis
Explain what is vague, weak, or too broad in my current positioning.
## Best Buyer
Name the specific type of person most likely to pay me.
## Buyer Problem
Describe the problem they have in plain language.
## Buyer Outcome
Describe what they want instead.
## Core Buyer Sentence
Write one strong sentence using this structure:
“I help [specific buyer] [achieve valuable outcome] through [specific ghostwriting service/system].”
## 10 Alternative Buyer Sentences
Give me 10 variations with different angles:
- Clear and direct
- Premium
- Founder-focused
- Executive-focused
- Outcome-focused
- Pain-focused
- Authority-focused
- Time-saving
- Niche-specific
- Bold and memorable
## Best Version
Pick the strongest sentence and explain why it works.
## Where To Use It
Show me how to adapt the best version for:
- LinkedIn headline
- Website hero section
- Cold outreach opener
- Short bio
- Offer description
Keep the language specific, simple, and buyer-focused.
Do not make me sound like a generic freelance writer.
Do not use vague phrases like:
- “help people tell their stories”
- “create engaging content”
- “build your brand”
- “grow your online presence”
- “authentic storytelling”
Replace vague language with clear buyer language, concrete problems, and outcomes someone would actually pay to solve.What to expect after running this prompt:
You should expect a clearer, more commercially useful positioning sentence that names the buyer, the problem, and the way you help. Instead of sounding like a general writer looking for attention, you will sound like a specialist solving a recognizable business problem.
A sharper “I help [buyer] achieve [outcome] through [specific service]” sentence.
Buyer-focused language you can use in your profile, website, or pitch.
A clearer distinction between followers, readers, and paying clients.
Several positioning variations with different levels of specificity.
A short explanation of why the strongest version works.
The goal is simple: make it easier for the right person to say, “That’s exactly what I need.”
Roger
P.S.
Want to learn how top ghostwriters attract high paying clients?
